Apparently this Ad has been out for a while but I only recently saw it up on a billboard in Manchester, it really caught my eye-which obviously means this advert works (well 50% of it does, I'm not going to go and buy an Audi A4 Avant just yet). The typeface has been constructed from Traffic Signs, which is what catches your eye and is very relevant to the message being put across. The top picture shows the animated advert, the signs appear foggy as you read them they become clearer, again very relevant to driving etc. Typefaces can be so hard to choose so its worth considering making your own when you do an advert (as long as its relevant).
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