This campaign is aimed at "Fly Tippers" and I presume Youths that drop litter around "Rural England". At the moment we are really focussing on the Environment and Global Warming, and this just doesn't live up to the otehr campaigns. I like the essential idea of "Pretty...Awful" and I see that they've taken a photograph that shows a divide, but the divide isn't clear enough. I also think that the type could stand out so much more, especially the word "Awful", this just gets lost in the litter.
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